Lecture 6: February 7th, 2019
SURVEY RESEARCH DEFINITION
Survey Research is defined as the process of conducting research using surveys that are sent to survey respondents.
The term ‘survey’ refers to the selection of a relatively large sample of people from a pre-determined population
Surveys are commonly used to enable researchers to collect data on a mass scale, and to use that data to conduct statistical analyses that reveal conclusive results about how the variety of variables measured interact.
Types of surveys
Surveys classified according to focus and scope
Survey method pursues two main purposes:
- Describing certain aspects or characteristics of population and/or
- Testing hypotheses about nature of relationships within a population.
History and Uses of Survey Research
From market research and election polling, survey research made its way into several academic fields where it continues to be the primary approaches to collecting new data.
Advantages and disadvantages of survey research
Reasons to Conduct Survey Research
Research question: a single clear and explicit
Versatile sources for response collection
Reliable for respondents
The Introduction Essentials
1) A thank you statement
2) The topic of the study
3) The expected time to complete the survey
4) A confidentiality statement
Administering a Survey
Main survey research methods, divided based on the medium of conducting survey research
COMMON SURVEY METHODS
- Advantages and disadvantages of Postal Self-completion
- Advantages / Disadvantages
- Advantages / Disadvantages face interview.
- Longitudinal Survey
- cohort surveys
Advantages / Disadvantages
- Cross-sectional survey research Advantages / Disadvantages
Survey Research Examples